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Posted in June 2017

Troubling phrases Posted on 10 June 2017 by James Cowan in Troubling phrases

I have long thought a number of phrases had little point or purpose, and recently the over-use of one on the radio caught my cynical ear. Granted, I am a proofreader, so I really should confine my comments to the written word and the management thereof, but some clichés are so annoying that they deserve to be highlighted and proscribed. And if they crop up in speech, inevitably they are cropping up in text as well – if you think in ... Read more

A 10-Step Program for Ridding Your Writing of Empty Superlatives Posted on 20 June 2017 by James Cowan in Guest posts; Writing

I saw this on LinkedIn this week and thought it worth bringing to my readers' attention by adding it to my blog – with the author's permission, of course!

Posted on his blog on 12 June 2017 by David Rosenbaum

In the thought leadership content game, we are awash in a sea of superlatives. All projects are highly successful, and most are profoundly transformational. Experts are deeply experienced, and company employees are greatly empowered by extraordinary change management programs. These superlatives spritzed over thought leadership writing make it easy for readers to dismiss these projects, experts, and programs as mere marketing collateral or advertising. Your target audience doesn't read thought leadership to be pitched to. It reads it to be ... Read more

Proofreading online versus using a local professional Posted on 30 June 2017 by James Cowan in Proofreading

Where to start? In several earlier blogs I discuss the fact that English is a language not of rules but of conventions, and that the conventions differ between regions. Thus to an American reader, saying "his clothes fitted him well" is at best weird, and at worst wrong, as American for "did fit" is the same as for "do fit", and both are "fit". And though I was born in the UK, I was brought up from the age of ... Read more

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